Back in May fashionistas went into a tizz when word went out that the latest designer collaboration for H&M would be Balmain. Balmain for those thinking WHAT? Is a French Couture House that is often seen on the red carpet and draws some of the most famous faces to its runway shows. On May 17 Balmain creative director Olivier Rousteing hit the Billboard Music awards red carpet with friends Kendall Jenner and Jourdan Dunn. His model friends were wearing none other than the designer himself but what was more exciting was that they were actually revealing the first pieces of the new collection. Social media went crazy and a Kardashian almost broke the internet again this was the start of #HMBalmaination.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream” Olivier Rousteing
Last month the internet went into overdrive yet again as images were released of the collection. The campaign of course features the likes of supermodels Kendal and Jourdan as well as their best bud Gigi Hadid. The collection includes pieces for both male and female as well as accessories. The collection is intricate, features loads of embroidery, pearls and gold it mimics the Balmian look seen on the catwalk. When you look at the collection there is no doubt who is behind it.
H&M has marketed themselves as an affordable clothing store. Past collaborations have allowed the average person to spoil themselves with designer goods they would not usually be able to afford. Having said that, some of the Balmain collection comes with a massive price tag. Take the dress below for instance it comes with a £399.99 price (yip you do the math – ok I will tell you that is about R8,000 with the current exchange rate) start saving people.
The H&M X Balmian collection is expected to hit stores worldwide on November 5 2015. Are you ready to get your hands on this? Past designer collaborations have seen people camping outside the stores and the websites crashing on launch day so good luck to you if you are after a specific item…